Ramgopal Varma has long been known to do things differently, not in the insipid EVV style, but with a grace. He has repeated the feat with his 'Madhyanam Hathya'.

One of the ads show a woman inside a box with JD Chakravarthy sitting tensely on the bed beside the box. This ad has created tremendous interest in the film. The film does not boast of any great star cast. JD Chakravarthy is in no way a Chiranjeevi or Balakrishna. But Ramgopal Varma is the hero of this movie, making the right kind of innovations to seduce the public to watch the movie.

Ramgopal Varma is back to Tollywood after a long gap of ten years since he made 'Anaganaga Oka Roju' with Urmila and JD. Ever since he came back, things have started happening in typical Ramgopal Varma style, i.e., fast. He has struck a deal with Kumaramagalam Birla for a partnership to produce low-budget movies which will come into effect any time.

Ramgopal Varma is truly a genius when it comes to manipulating people's interest, though most of his ideas have inspirational originals somewhere else in the world.