Director RV Udayakumar gets the reputation for giving a special status for bellybuttons in Tamil film after his film 'Chinna Kounder's scene with Sukanya. 
 
He is now wondering what new sport to play on the belly of his new heroine Lakshmi Rai in the film 'Karka Kasadara'. He has even announced prizes for best new suggestion. 

Cheran had probably heard of this scheme because he mentioned in a speech at Dindigul that 'Tamil cine industry will never progress as long as there are directors why fry omelets on actress' bellies and make money out of it and audiences who actually watch them.'

We don't think Lakshmi Rai has a clue about the kind of controversy her belly-button is creating.