Once again one can witness a fight brewing between Aamir and Shahrukh. The war of words between the two Khans is getting severe with both openly pointing fingers at each other. Aamir Khan has taken up the attacking stance. He has reacted to SRK's tongue in cheek remark on Aamir's promotional strategy for ‘Ghajini’ on Rab Ne's opening weekend. SRK had said, "What better brand for Aamir to use than me itself to sell his film. I am the biggest brand there is in India."

Aamir was not in any mood to take it lightly. He chose his words carefully giving all the credit of SRK's popularity curtly. He said, "I think Shahrukh's strength is that he really knows how to keep the media happy. He knows how to make personal relationships with a lot of people in the media, who are in powerful positions, interact with them and I think it's great. That is his strength and he uses it well. Shahrukh and I are friends and I will be happy to promote his move Rab Ne Bana Di Jodi."

Is Shah Rukh listening!